Spending most of my time up to my elbows in social media type things, I see offers like this all the time. Some company uses lines like these in hopes that people will invest in their product or a blogger uses this line to increase traffic to their posts. I would have to say that I’m somewhat guilty of that myself, since using that line is how I opened up this post.
Is bigger better though? Does it really make you more effective to have tons of followers automatically generated for you?
The biggest misconception in social media is that it’s a numbers game. To some extent it’s true, seeing how only having four followers for a company Twitter account probably won’t achieve the marketing goals set in place by that company. However, what’s the point of having all of those followers if nobody is listening or actively engaging with your message? If the size of your audience was what mattered most, the dot-com companies that ran Super Bowl commercials years back wouldn’t have tanked from wasting millions of dollars.
In regards to social media, it’s important to organically grow your audience. Chris Brogan is right when he talks about building trust. This new channel of marketing requires more than just broadcasting a message. Consumers require relationship building…an actual personofication of corporations. It takes more than saying what you have to say to thousands of followers. Social media also requires active listening and responding to be effective. This is why things such as blog commenting and retweeting has become so important in this whole process.
There’s more I could elaborate on but I’ll leave the rest of the conversation up to you. What are your thoughts? Sure size matters to a point, but is it the end game? Is there more to metrics than just a follower count (i.e. tools like Klout)?